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Te Ata o Avaiki

Empowering and inspiring emerging Cook Islands designers through culture and environment to promote creativity in fashion, is the theme behind a new event initiated by the Ministry of Cultural Development


This Event will inspire to give a platform to showcase and perpetuate the vibrant high fashion designs and unique resilient Cultural Heritage of the Cook Islands. The Ministry of Cultural Development would like to encourage, support and promote established and potential designers through an event that will give the opportunity of creative work to take the stage. 

2019 Theme: Te au inangaro o toku Matakeinanga/Enua – the love and passion of my ancestors/island 


Mei Ito Mai – the beginning 
This section is open to all who design and sew mu’umu’u or use the mu’umu’u style as a base for their creation. The use of the male attire design is also a possibility. One model per garment (no fast changes backstage) This category will be judged 

Te Toianga - the carving 
This section is based on creativity. Garment must reflect the Theme of the year and resemble clothing (no dance costumes). Garment can be made from any materials but the garment must be durable.  One model per garment (no fast changes backstage) This category will be judged 

Te Toa - the warriors 
This section is for our local established designers only. Established designers must have a brand and be selling to the community in the Cook Islands or Overseas Collection can range between 5 – 12 items. One model per garment (no fast changes backstage) This category will not be judged but be a showcase of our established designers 


For more information contact: Kate Ngatokorua Phone: +682 20 725 or Email: [email protected] 
Click here to find out more. 


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