Cook Islands Tourism has partnered with European wholesaler partners and Cook Islands Pearl Authority for a ‘Meet the Cook Islands’ roadshow. The roadshow promotes our little paradise showcasing the destination through culture, song, dance and the allure of our distinctive Cook Islands Avaiki pearls. With the aim of the roadshow to promote the Cook Islands as an authentic Polynesian destination.
The roadshow travels to 12 different cities throughout Italy, Spain, Switzerland and Germany over 3 weeks targeting honeymooners, weddings, luxury and family travelers to retail agencies handpicked by the most productive wholesale partners in market. The roadshow targets to inspire and train up to 700 local retail agents on the Cook Islands. Empowering them to sell more effectively with new selling tools such as our Cooks Book which has been translated into Italian and German and to add to this our newly launched website with foreign languages soon to come on line.
The team delivering the roadshow consists of Cook Islands Tourism Europe Managers Nick Costantini and Lars Schubert, Social media manager, Elisha Hoshi, Turama Pacific representative Jacopo Dozzo and Air New Zealand representatives. The team is fused by a 5 member dance team from the Cook Islands made up of Teiva Maui, Felicia George, Silas Tuaputa, Robert Paiti, Leonard Roa. Well-known local artist Andrea Eimke also joined the team in Spain. Many will remember Andrea when she lived in Atiu for over 30 years and now resides in Spain.
The roadshow features Italian jewel designer Enrica Barri whose brand Nyami has produced and launched a special collection inspired by and dedicated to the Cook Islands. "The Cook Islands Black Pearl Collection” where 12 jewellery pieces have been produced in three themes : Vines of Rarotonga, Corals of Aitutaki & Black Pearls of Atiu each a representation of a natural characteristic of the island. A fourth theme dedicated to Manihiki is also due for launch soon. Feedback from the events on the roadshow has been positive with more to come.