The Cook Islands has gained recognition as a top travel destination, notably being named number one by Lonely Planet's "Best in Travel." Despite its popularity, the Cook Islands avoids the problem of overtourism. This is attributed to the nation's focus on sustainable tourism practices writes Morishi Tanaka of Forbes Japan. Read more to discover how the Cook Islands are bucking the trend of overtourism, maintaining their pristine beauty through a unique approach to sustainable tourism.

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For nearly 30 years, Catriona Rowntree has explored the globe, but one hidden paradise in the South Pacific stole her heart—so much so, she chose it for her honeymoon. Now, almost two decades later, she's returned with her family to relive those magical moments. But did the reality live up to the dream? Discover the secrets of her enduring love, the family adventures that created new memories, and the surprising reflections that made this trip more than just a vacation. Find out why this island holds a piece of Catriona's soul, and how you can experience its magic too.

The highly anticipated Aitutaki Lift Off 2024 returns for its fourth year, bringing a blend of fitness, adventure, and community spirit to the stunning island of Aitutaki. Set to take place from November 7th to 10th, 2024, this event, established in 2020, invites participants from across the Cook Islands and beyond to experience a unique fusion of Olympic weightlifting and Functional Fitness challenges.

The 5th annual Aitutaki Liftoff is scheduled for November 7th - 10th, set to attract over 80 international attendees - encouraging visitor dispersal to the Pa Enua. Cook Islands Tourism is proud to support the event, as it promotes community health and wellness and nurtures local talent.

After experiencing the beauty of Aitutaki for himself, by way of our Familiarisation Programme, journalist Christian Eichler reflects on his time in our little paradise in Germany's Largest Print Publication, FAZ. Discover Eichler's invitation to experience the "Aitutaki Moment" for yourself, here.