Famil Programme

COOK ISLANDS TOURISM’S FAMILIARISATION PROGRAMME

Kia Orana and Welcome!

Cook Island Tourism’s Familiarisation Programme offers first-hand experiences of our islands and, the product and services we offer. Our programme is open to all visiting and invited journalists/travel writers, travel TV, social media influencers and travel trade. The photos, videos and stories you capture and share will help us to promote our little paradise.

Learn how you can take part in our programme.

WHO CAN ATTEND?

  • Journalists/Travel Writers incl. Freelance
  • Travel TV incl. Travel Shows, documentary producers, film producers etc
  • Social Media Influencers incl. Instagram, Facebook, YouTube
  • Travel Trade incl. Travel Agents, Travel Retailers and Travel Wholesalers

HOW TO QUALIFY
You must meet all the requirements to qualify for an experience on our Familiarisation Programme

  • Journalists/Travel Writers
    • Proof of assignment by an established print/online publishing outlet
    • Agree to story angles specific to the interests of Cook Islands Tourism
    • Agree to level of support based on publishing outlet readership and print/online circulation
    • Agree to tailored programme to cover stories of interest
    • Agree to Familiarisation Programme Terms and Conditions
  • Travel TV
    • Proof of assignment by an approved TV channel
    • Agree to focus of TV programme
    • Agree to level of support based on TV channel reach
    • Agree to tailored programme to cover topics of interest
    • Agree to Familiarisation Programme Terms and Conditions
  • Social Media Influencers
    • Have a strong following in their respective social channel/s
    • Promotes interests in specific market segment such as or similar to travel and leisure, island holidays, couples travel, family travel and others vetted on a case-by-case basis
    • Agree to level of support based on their influential reach in respective social channel
    • Agree to tailored programme to interest followers
    • Agree to Familiarisation Programme Terms and Conditions
  • Travel Trade
    • Proven strong sales to South Pacific destinations including the Cook Islands
    • Interest to begin selling Cook Islands to clientele as a standalone or addon destination
    • Complete Cook Islands Specialist Programme
    • Agree to level of support based on company performance
    • Agree to Familiarisation Programme Terms and Conditions

GET IN TOUCH
Get in touch with one of our market rep offices to talk about your interest to participate in our Familiarisation Programme.

New Zealand – [email protected]
Australia – [email protected]
North America – [email protected]
Northern Europe – [email protected]
Southern Europe – [email protected]
United Kingdom – [email protected]
All other countries – [email protected]