Cook Islands Tourism Divisions

ABOUT DESTINATION DEVELOPMENT & THE DESTINATION DEVELOPMENT STRATEGY

The Destination Development Strategy encompasses key areas that will enhance the unique selling proposition of the Cook Islands and visitor experience. This strategy is fundamental to expand the length of stay for the visitors, incentivise travel in the low & shoulder season and boost the overall economic yield.

The following pillars govern Destination Development activities:

  • Tourism Infrastructure
  • Event Development
  • Tourism Enterprise Development & Industry Standards
    • Communications & Community
    • Education & Training
  • Strategic Planning

ABOUT DESTINATION MARKETING

  • On it's way!

ABOUT FINANCE DIVISION

  • On it's way!