Position: Digital Marketing Coordinator (DMC) (x2 vacancies)
Division: Destination Marketing
Reports to: Digital Manager
Location: Rarotonga, Cook Islands
Deadline: 15 July 2026, 12pm (CKT)
Application to: Digital Manager, [email protected] 

This is an exciting opportunity for a creative, organised, digitally savvy person who loves content, storytelling, social media, websites, data, campaigns, and the Cook Islands. If you enjoy creating engaging digital content, keeping online platforms fresh, supporting brand communications, and helping a destination shine across the world, this could be the role for you.

As Digital Marketing Coordinator, you will support the Digital Marketing team to enhance Cook Islands Tourism’s digital footprint, engage our target audiences, and strengthen our brand identity across a range of online channels.

This is a hands-on, creative, fast-moving role for someone who can balance ideas with detail, content with data, and storytelling with strategy.

About the role

The Digital Marketing Coordinator supports the Digital Marketing team with content development and distribution across a range of digital channels.

You will assist with creating, organising, maintaining, and analysing content across Cook Islands Tourism’s online platforms. This includes social media, websites, email marketing, content libraries, digital campaigns, and corporate communications.

You will help ensure our digital presence is fresh, accurate, engaging, on-brand, and aligned with Cook Islands Tourism’s wider marketing strategy.

In simple terms, you will help make sure the Cook Islands shows up beautifully, consistently, and effectively online.

What you will be doing

In this role, you will support a wide range of digital marketing, content, communications, and online engagement activities. 

Your work may include:

• Supporting the Destination Marketing team

You will work closely with the Destination Marketing team to support Cook Islands Tourism’s business objectives and help deliver projects efficiently.

This means being a strong team player, contributing to high-quality outcomes, and staying open to learning new digital tools, tactics, platforms, and marketing approaches.

• Creating engaging digital content

You will help craft compelling content that connects with our audiences and supports Cook Islands Tourism’s business and marketing goals.

This may include assisting with blog posts, articles, social media content, infographics, videos, website content, email content, and other digital materials designed to inform, inspire, and engage.

You will help bring the Cook Islands brand to life through content that feels fresh, useful, and true to who we are.

• Supporting content planning and scheduling

You will assist with planning, organising, and scheduling a diverse mix of content across digital channels.

From inspiring destination stories to practical visitor information, your role will help ensure our content remains varied, relevant, timely, and engaging.

• Managing and maintaining digital content

You will help organise, categorise, and maintain Cook Islands Tourism’s digital content library so that content can be easily accessed and used for marketing and communications.

This includes sourcing new content, keeping existing content accurate, and supporting regular content reviews and updates.

Platforms may include tools such as Crowdriff and HubSpot, as well as other content and marketing systems used by the organisation.

• Supporting social media channels

You will support content and engagement across Cook Islands Tourism’s owned digital channels, including platforms such as Facebook, Instagram, TikTok, X, LinkedIn, and other relevant channels.

This may include assisting with content publishing, monitoring comments and enquiries, supporting engagement, tracking performance, and helping ensure our social channels remain active, responsive, and aligned with our brand.

• Supporting website updates

You will assist with the daily upkeep of Cook Islands Tourism’s visitor-facing and corporate websites.

This includes helping ensure website content is fresh, accurate, relevant, SEO-friendly, and aligned with the organisation’s digital marketing strategy.

You may also support website performance improvements, new digital projects, platform updates, and digital process improvements.

• Supporting email and digital channels

You will help support email marketing campaigns and other online channels that connect Cook Islands Tourism with visitors, industry, partners, and stakeholders.

This may include preparing content, assisting with scheduling, monitoring engagement, and helping ensure digital communications are clear, consistent, and useful.

• Supporting brand and corporate communications

You will help maintain consistent messaging and brand representation across digital channels and markets.

This may include supporting corporate communication materials, press releases, media updates, Coconut Connections, Good Business Updates, monthly reporting, and other communications activity.

• Tracking performance and insights

You will assist with monitoring and analysing content performance, website traffic, social media engagement, digital campaign results, and other key performance indicators.

This includes helping track audience engagement, follower growth, conversion metrics, website traffic patterns, keyword performance, organic search traffic, and other useful insights.

Your work will help the team understand what is working, what can be improved, and how our digital activity can better support destination marketing goals.

What success looks like

You will be successful in this role when you are helping deliver strong, consistent, creative, and effective digital marketing support across the business.

Success may look like:

• Digital content is fresh, accurate, engaging, and on-brand
• Social media channels are active, responsive, and aligned with strategy
• Website content is regularly updated and easy for users to navigate
• Content libraries are organised and accessible
• Digital campaigns and communications are delivered on time
• Performance metrics are monitored and reported clearly
• Insights are used to improve content, campaigns, and digital activity
• Brand messaging is consistent across digital channels
• You contribute to a positive, collaborative, and creative team environment

About you

We are looking for someone who is creative, organised, curious, and comfortable in the digital space.

You may already be working in marketing, content creation, social media, communications, digital advertising, web support, tourism, or a related field. You might be someone who loves creating content, improving online experiences, analysing what audiences respond to, and finding new ways to tell a story.

You do not need to know everything from day one, but you do need to be proactive, reliable, detail-focused, and willing to learn.

This role will suit someone who enjoys variety. One day you might be helping schedule social media content, the next you might be updating website copy, organising images, assisting with a campaign, reviewing analytics, or supporting a media release.

You will need to be confident working independently, but also comfortable collaborating with colleagues, stakeholders, agencies, developers, market teams, and tourism industry partners.

What you will bring

The successful applicant will demonstrate:

• A strong understanding of digital marketing principles and practices
• Excellent written and verbal communication skills
• Strong proofreading and attention to detail
• Good organisational skills and the ability to meet deadlines
• Confidence creating and coordinating digital content
• An understanding of social media platforms and audience engagement
• An interest in website content, SEO, AI, digital campaigns, and analytics
• The ability to manage multiple tasks and priorities
• A professional and friendly approach with stakeholders
• Confidence working independently with minimal supervision
• The ability to remain impartial and professional when managing different views or competing priorities
• A willingness to learn new tools, platforms, and digital marketing trends
• A genuine passion for the Cook Islands and our tourism industry

Experience using or working with platforms such as Canva, Adobe Creative Cloud, Crowdriff, HubSpot, Meta platforms, TikTok, LinkedIn, website content management systems, email marketing platforms, or analytics tools would be an advantage.

Qualifications and experience

Applicants should have:

• A tertiary degree, or equivalent level of learning, in a related field such as marketing, digital technology, communications, or business administration
• At least two years’ experience in one or more of the following areas:
  • Marketing
  • Content creation
  • Web proficiency
  • Digital advertising
  • Social media strategy development
  • Data analysis
  • Team management
• Competency in speaking and writing in English, Cook Islands Maori a bonus
• AI skills competencies also a bonus

This role is for you if you:

• Love the Cook Islands and want to help share our destination story
• Enjoy creating digital content that connects with people
• Are organised, reliable, and detail-focused
• Understand social media and online engagement
• Are interested in websites, SEO, AI, digital campaigns, and analytics
• Can manage multiple tasks and deadlines
• Communicate clearly and professionally
• Enjoy working with people, ideas, content, and data
• Like learning new tools and keeping up with digital trends
• Want to be part of a team doing work that has real impact

A little taste of the role

Imagine helping create a piece of content that inspires someone overseas to dream about the Cook Islands. Imagine updating a website page so visitors can find the information they need more easily. Imagine helping analyse which stories, posts, or campaigns are connecting with audiences, then using those insights to make the next idea even better.

That is the heart of this role: helping the Cook Islands show up online in a way that is beautiful, useful, engaging, and true to our destination.

How to apply

If this sounds like you, we would love to hear from you.

Please submit your CV and cover letter outlining your experience, skills, and why you are interested in joining Cook Islands Tourism as a Digital Marketing Coordinator.

Applications should be sent to:

Digital Manager
[email protected] 
Deadline: 15 July 2026, 12pm (CKT)