Mana Tiaki (Sustainability)

This is your invitation to Love Our Little Paradise

Love Our Little Paradise goes beyond a picture-perfect holiday. It's an invitation to fall in love with our islands, not just for the memories you create, but for the future you help preserve.

Our vision is to create a lasting legacy for our little paradise, ensuring it thrives not only for the present generation but for generations to come. Grounded in the concept of Mana Tiaki, which translates to 'sacred custodian or guardian', we all play a crucial role in this collective effort. Together we can guarantee that tourism remains sustainable, preserving the essence of our little paradise.

Immerse yourself in our natural wonders, connect with our people, and create memories that last a lifetime - all while making a positive impact. Check out below how you can join the Mana Tiaki movement to leave our little paradise an even better state that when you first encountered it.

What is Mana Tiaki?

Mana Tiaki means “the power of guardianship,” a responsibility that proud Cook Islanders hold and extend to every visitor in our little paradise. As you explore our islands, we invite you to embrace that Mana (power) and become an active participant in preserving the natural beauty of the Cook Islands.
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Book Mana Tiaki Experiences

Teaming up with our tourism partners, we’ve seamlessly integrated Mana Tiaki into amazing experiences. Some new, some long standing custodians of Mana Tiaki. These encounters ensure unforgettable experiences of our little paradise.
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Give Back When on Holiday

Embrace the spirit of "Love Our Little Paradise”! This hub connects you with Mana Tiaki champions. Learn how you can be part of ensuring a sustainable future for our little paradise for generations to come.
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Look for Accreditation Logos When Booking

There are two accreditation programmes Cook Islands operators can attain: Cook Islands Quality Assured, which guarantees minimum standards for service, facilities, safety and hospitality, and Mana Tiaki Eco-Certification, which adds certified environmental stewardship on top of those standards. When booking accommodation and activities, look for the Quality Assured and Mana Tiaki logos to choose businesses that deliver high-quality experiences while protecting the islands’ natural environment.
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People's Choice Awards

The Cook Islands People’s Choice Awards are an annual vote by locals and visitors to recognise tourism businesses and individuals who inspire, create, and make a difference across the islands. Winners are decided by public votes and celebrated at a ceremony hosted by Cook Islands Tourism, honouring the pride, passion, and spirit of the Cook Islands’ tourism industry.
See the 2025 Winners

Love Our Little Paradise

Mana Tiaki - Guardians of our Little Paradise

Sustainability, Cook Islands

Use our hashtag on your social media: #LoveOurLittleParadise