The Cook Islands Tourism Board is proud to announce that One Foot Island, nestled within the captivating Aitutaki lagoon, has been honored as the 5th best beach in the world on The World's 50 Best Beaches 2023, Presented by Banana Boat. The highly esteemed ranking, aggregates the opinions of over 750 of the world’s most influential travel influencers, travel journalists and travel agencies.

One Foot Island, boasting powder-white sands and some of the world’s clearest turquoise waters, has mesmerized visitors from every corner of the globe. This prestigious recognition not only extols the natural splendor of the Cook Islands but also underscores the destination's commitment to sustainable tourism and the preservation of its unspoiled natural treasures.

"It is wonderful to see that One Foot Island in Aitutaki has been named the 5th best beach in the world by 'The World's 50 Best Beaches. This recognition is tremendous for Aitutaki and the Cook Islands, showcasing our unrivaled natural beauty to a global audience. It solidifies our position as a must-visit destination and invites travelers to experience the magic of our little paradise.

There are multiple marketing opportunities to utilise these results and ranking to strengthen our message says'' Karla Eggleton, CEO of Cook Islands Tourism Corporation.

It is the only list in the world compiled after collecting votes from over 750 of the world’s most recognised and experienced travel influencers, journalists and experts, as well as their Beach Ambassadors, it added.

To come up with the list, the team analyzed a long list of beaches across the globe and gathered the votes of hundreds of travel influencers and professionals, including Jyo Shankar, Pilot Madeleine, and Dame Traveler, as well as other respected journalists, editors, and agents. Then, it ranked the beaches according to five different criteria, such as sheer untouched nature, remoteness, how swimmable it is, annual days of sunshine, and average annual temperature.

It is without any doubt the most accurate and well-researched list of beaches ever compiled and is ready to go straight onto your bucket list!

The full list of The World’s 50 Best Beaches 2023, Presented by Banana Boat is available here.