Marketing Campaigns

It’s time to love a little paradise… for real!

Cook Islands Tourism is proud to launch three videos under a new reopening campaign titled, “Love a little paradise… for real!” The campaign taps into the insight of how many tropical zoom backgrounds people have been staring at over the last 2 years, encouraging them instead to visit the Cook Islands ‘for real’. The series is complimented with an episode each of picturesque Aitutaki and Sustainable Tourism.

Campaign Assets

Kia Orana Values

Kia Orana' is the essence of our people and islands. It is the Kia Orana Values that embodies this essence and reflect our aspirations for our islands. With these videos we hope our visitors will learn and come to appreciate our values, and share these experiences with the world.

Campaign Assets

Protect a Little Paradise: Ridge to Reef

In an effort to raise awareness and educate tourists and locals alike to better consider the environment, Cook Islands Tourism partnered with the Ridet to Reef Project to roll out key biodiversity messages through humor with a local flavour.

Campaign Assets

Cook Islands Safety Campaign

The Cook Islands is a safe destination, where travelling and getting around is very easy. Unlike other island destinations, where guests may find themselves resort bound, our islands are naturally beautiful and great for exploring. Before your guests venture out, it is important that they are aware of a few safety tips.

Campaign Assets

Our Islands

We are a family of 15 islands waiting to be explored.

Upoko Kanga Series

Te Maeva Nui Series

Te Maeva Nui is our annual national Event and commemorates our rich Cook Islands cultural heritage. Together with Te Rua Manga Productions, we take a sneak peak behind the scenes of what it's like preparing for this annual event.

Katu Kanga Series

Wondering what the Cook Islands are about? We have our Katu Kanga kids ready to show you what makes a little paradise special for them. Follow along with our Katu Kanga Adventures as they take you through the Cook Islands.

Series of Short Videos