Influencer Marketing is an especially successful approach for the travel and tourism industry. It stands out as one of the most affordable strategies for gaining new customers and promoting brand recognition.

The tourism sector is especially affected by influencer marketing, with Instagram being a key part of this development. This has caused both influencers and businesses to take notice.

Influencer marketing is a form of marketing that involves collaborating with social media users who have larger following. Brands may ask the person to publish social media content that promotes their business or product.

How to work with influencers to grow your tour & activity sales

You may be curious about how influencer marketing could benefit your tour and activity company. There's no one-size-fits-all answer, so here are 3 simple steps to take:

1. Set a budget
Many leisure, travel, and activity businesses have an influencer marketing budget in place. If you're thinking of giving it a try, be sure to allocate the necessary funds for it. 

Generally speaking, Facebook influencers usually charge around $25 for every 1000 followers, while Instagram influencers ask for around $10.

Choosing the right kind of post is a big factor in pricing. Is it an image, video, or perhaps a giveaway? How well does it fit the influencer's channel? Who will create/provide the content and visuals? 

With so many travel influencers available, it's hard to find the perfect one. Setting a budget not only simplifies your search but also helps you make the best decision.

2. Plan your campaign
Depending on your budget and objectives, different influencer marketing campaigns can be launched. Here are the best options for tour and activity companies: 

Sponsored post. This sort of partnership can be advantageous to businesses trying to boost visibility and acquire new customers. Influencers will be remunerated to create content showcasing your brand and then share it on their stories or feed. Additionally, you'll need to invite them to experience your activity or services free of charge in order to do this. This will give them the knowledge they need to openly discuss and promote your brand. Plus, you'll have high-quality content to re-post and feature on your feed and stories.

Looking to increase sales and build a relationship with your online audience? Consider making use of a brand rep program! Depending on your budget, you can arrange either a one-time collaboration or an ongoing one with an influencer. Opting for the latter will mean they'll feature you more than once in stories or posts, while offering a permanent discount for your services. You can create a daily, weekly, or monthly schedule of posts, or simply specify the number of posts you'd like for the duration of the campaign.

Reviewing products or services with influencers who have fewer followers can be an affordable and simple option. It works by letting them experience your product or service, then sharing their opinions with their audience online. A few trials may be needed before you get a positive review from them; so, it's best to proceed with caution!

Have a giveaway! This is an amazing opportunity for influencers to give away your products to randomly selected users who meet certain requirements, such as following your account, commenting on a post, using your brand hashtag, or any other way that helps you achieve your goals. Not only does this give you access to awesome user-generated content that can be shared online, but also allows you to grow your network of followers.

3. Find the right influencer
If you know someone who's already a travel influencer in your area, you're in luck! Most don't. To start, go to the platform where you want to run your campaign and search by relevant hashtags like #sponsored or #promotion, or even by location. If you don't have the time, there are external platforms that allow custom searches based on industry, location, and follower count - Influence.co is an excellent example.

It's safe to say that influencer marketing is incredibly important when it comes to the travel industry. Instagram users with millions of followers have potential for collaboration with tour and activity operators - so it's something worth considering!

References
Regiondo
Tourism Tiger
Travel Weekly