Cook Islands Tourism's (CIT) Regenerative Travel team recently visited Aitutaki to explore potential tourism opportunities by collaborating with local initiatives not currently involved in the sector. The team identified several well-established organisations on the island such as Goodway Farm, Vaka Reti, the Clam Nursery at MMR, Araura College, and T&S Worx who have the potential to offer unique visitor experiences that align with regenerative tourism principles.

The visits looked at how these organisations could adapt their offering to welcome visitors and create an additional funding channel to help sustain their operations. This could involve creating tours, workshops, or even volunteer opportunities. This innovative approach aims to create a deeper connection between visitors and the island and foster a joint sense of environmental and cultural responsibility.

There are also businesses who are doing great things with a regenerative lens. For example, Pacific Resort's Coral Sanctuary initiative that actively involves guests in contributing to the coral reef restoration on Aitutaki. Another operator doing great work is Te King Lagoon Tours, who invites guests to help keep a look out for Taramea (Crown of Thorn starfish) a big threat to the coral ecosystem in Aitutaki. Both these experiences gives guests a sense of responsibility to help while actively on a tour or during their stay on Aitutaki.

CIT’s vision for regenerative tourism collaboration goes beyond simply benefiting businesses. It aims to protect the environment, celebrate Aitutaki's cultural identity, and improve the well-being of the local community. By collaborating with established businesses, CIT is paving the way for a more sustainable and enriching tourism experience for both visitors and Aitutaki itself.

Interested in learning more about regenerative tourism initiatives on Aitutaki? Contact Regenerative Tourism Manager Jeremy Goodwin [email protected] or Regenerative Tourism Coordinator Emma Kainuku-Walsh [email protected]