Video is a prevalent medium in our consumers’ lives. Youtube, the second largest search engine behind Google, helps 5 billion humans watch videos every single day.

In the travel industry, travel video content is viewed throughout the entire customer journey. Online videos are used to make travel decisions, mainly to make purchase decisions. 63% of leisure and business travelers use travel videos of all forms when looking for activities to do in a particular destination.

Every tour and activity player is sure to join the video bandwagon, but that's not the reason you should; Use video to add value to your brand. Here's how:

1. Your Customers Will Get To Know Your Brand And Products Quickly.

Imagine a potential customer seeing a photo of someone snorkeling, but this is just a single moment of your tour. The picture leaves them with questions such as what sea creatures will they see, or how far out do they swim? Research suggests that a 1-minute video is equivalent to 1.8 million written words, which can give you a good idea of the kind of impact video can have on the viewing audience. Video can help customers decide if your tour is right for them.

2. Video Can Show Off Your Brand Personality To Differentiate You From Competitors. 

Video combined with music can really help to make your brand message and tone come across in a powerful way. If your brand is fast-paced and action-oriented, creating a video with quick cuts and movement can really help to convey that personality to your audience. In turn, this can make them more likely to buy your products or services.

Warning: With the massive amount of video content online, consumers' attention span has decreased. For example, the average Gen Z consumer's attention span is 4 seconds lower than that of Millennial consumers. Videos must require attention in the first 30 seconds or the viewer will continue.

3. Video Is Memorable, And Consumers Expect It From Brands

The most memorable content is video, and people retain 95% of a message when they watch it in video, in comparison to 10% when reading it in a text. This is because video is a more powerful medium that can stay with us longer than other types of content.

You’ve got this!

References: 
- Blend
- Breaking Travel News