If your business isn't on TikTok yet, your biggest question is undoubtedly: Should it be?

TikTok is a video-sharing app that allows users to create and share short-form videos on any topic. It’s mainly mobile-based, although you can still watch TikTok videos using the web app. The platform allows users to get creative with their content using filters, stickers, voiceovers, sound effects, and background music. Check it out HERE...

For social marketers, TikTok is becoming increasingly important. Contrary to popular belief, TikTok is not just for young adults. Marketers can reach other age groups on this platform. Case in point: American TikTok users aged 35 to 54 have increased by a third year over year.

Another common misconception is that brands don’t belong on TikTok. There’s a huge opportunity for brands and organizations of all shapes and sizes to be on TikTok. With the launch of in-app shopping, it’s become even more important for brands looking to connect directly with customers—70% of TikTokers say they’ve discovered new products and brands on the platform that fit their lifestyles, and almost half of TikTok users say they bought something they saw in the app. Data shows us that engagement rates are high and stay high when follower numbers increase.

It's unique among social media platforms because videos are central to TikTok. This makes it a powerful way to connect with people, something that is not possible with other platforms.

TikTok is not just for consumer brands, either; 13.9% of business decision-makers who use social for work research say that TikTok influences their purchase decisions. While it may not be the most obvious platform for direct B2B sales conversions, TikTok provides a great space to build brand trust and loyalty.

Is your target audience on social media platforms like Twitter and Facebook? Are your competitors active on these platforms? If so, it might be worth testing a social media campaign.

To be successful on TikTok, you need to know your audience and what they want or need. You can’t just rely on selling to them; you need to provide value first. This means being creative and entertaining enough for your audience to keep watching.

There is a cost associated with producing good content on TikTok; i.e time, money, and other resources. Some users favor authentic, low-production content, but there's still an investment involved in creating clever and engaging videos.

Do you think that TikTok and the opportunities it provides are compatible with your social media goals? Many people believe that TikTok is a great way to gain organic reach, but it can also be useful for driving conversions and building customer loyalty

References:
Hootsuite 
Eternity 
TikTok.com