Welcome to the Cook Islands, where we are dedicated to promoting a sustainable and regenerative approach to tourism. Our goal is to provide visitors with a more fulfilling and impactful experience by encouraging them to leave our beautiful paradise better than when they arrived. The concept of sustainability and regeneration is deeply ingrained in our Cook Islands culture, something we have been practicing for generations.
We want our visitors to the Cook Islands to seek out adventure, learning opportunities, and connections with others while also using their travels as a means of making a positive impact on our little paradise. We encourage visitors to share their experiences on social media platforms using relevant hashtags such as #cookislands and #lovealittleparadise.
How to get involved?
Join us in our efforts towards sustainable and regenerative tourism. Let's work together to create unforgettable memories while positively impacting the Cook Islands.
ECOLOGICAL RESTORATION EXPERIENCE
The Muri Care Environment is a community group whose passion is to preserve and protect Muri Lagoon by building a greener, more vibrant future for the Cook Islands through environmental stewardship, sustainable tourism and cultural preservation.
MANA TIAKI ECO CERTIFICATION
Mana Tiaki Eco Certification provides a framework for best practice, celebrating and recognising those going above and beyond, as well as encouraging others to take on more sustainable practices.
MARAE MOANA MURAL
The seawall in Rarotonga is starting to look a little different as work is underway to turn it into the longest mural in the Pacific.
PROTECT A LITTLE PARADISE
In an effort to raise awareness and educate tourists and locals alike to better consider the environment, Cook Islands Tourism partnered with the Ridge to Reef Project to roll out key biodiversity messages through humor with a local flavour.
WHY WE’RE VOTED TOP COUNTRY 2022
The Cook Islands has won the highly acclaimed “Best in Travel” award for Top Country 2022 from leading travel brand Lonely Planet.
REDUCING PLASTIC IS A MATTER OF SURVIVAL IN THE COOK ISLANDS
Community groups selling cloth bags, the largest retailer in the Cook Islands began charging for plastic bags, then discontinued them altogether and local nonprofit organisations running awareness campaigns to reduce plastic containers and straws.
COOK ISLANDS RESIDENTS CHAMPION CONSERVATION
The Cook Islands Turtle Project, launched in 2010, sourced funding for surveys of turtle populations throughout the Cook Islands, including the globally endangered Hawksbill. The studies revealed, among other insights, the impact of development on nesting behaviours.
RECYCLING EFFORTS RAMP UP IN THE COOK ISLANDS–
In the Cook Islands, the consequences of wasteful habits can be more apparent. On the outer islands, there’s no landfill. On Rarotonga, there’s one. Community groups, importers, and government agencies began thinking more seriously about innovative solutions to the problem of waste.
LOCALS & VISITORS ENJOY ECO-FRIENDLY ALTERNATIVES
At the community level, Cook Islands residents have begun importing electric vehicles. The bikes came first, offering a fuel-free alternative to the motorbike, a popular form of transportation. Electric bicycles gave locals and tourists a healthy, eco-friendly way to get around Rarotonga.