Video is a prevalent medium in our consumers’ lives. Youtube, the second largest search engine behind Google, helps 5 billion humans watch videos every single day.

Emojis are popular symbols that we often use on social media, but do they have any real-world usefulness?

For the travel industry specifically, emojis can help us tell stories: using an emoji in a Tweet can increase engagement by 25% compared to messages without emojis, and using an emoji in your Facebook posts can increase shares by 33%.