World Tourism Day, observed annually on September 27th, provides a global platform to emphasize and celebrate the vital role of tourism in advancing social, cultural, environmental, and economic well being. On this World Tourism Day 2023, we acknowledge the vital role of tourism in our economy. Cook Islands Tourism CEO, Karla Eggelton, highlights how tourism is evolving to foster a balanced approach that integrates cultural, social, and environmental priorities for long- term resilience and sustainability. “Tourism is the foundation of our economy, but it’s more than just business.

Jetstar has launched direct flights to the Cook Islands from Australia.

The first flight from Sydney to the nation’s capital Rarotonga landed on Thursday, opening up the islands to more Australians. Located halfway between Australia and Hawaii, the country is made up of 15 islands with Rarotonga and Aitutaki being the most visited destinations.The flight takes five and a half hours to reach the Cook Islands.

The islands are known for their beautiful beaches, lagoons, and snorkelling.

Google is making it easier for hotels to drive direct bookings! In this playbook, we will explore three steps that will maximize your online presence and help you reach your target audience effectively with Google My Business Listing, Google Free Booking Links, and Google Hotel Ads.

Why is Google a big deal?

How and why you should list your business on Google Maps

An easy, free, and incredibly helpful tactic that any business can implement to increase brand awareness is to claim its Google My Business location.

This information will explain what Google My Business is and how to claim your business location on Google Maps to drive footsteps to your door, your email inbox, and your phone number.

Prospective travelers are searching through tourism websites to plan their next vacation, yet some of these sites are not providing complete access for everyone. For many users, browsing the web isn't quite as simple as clicking a mouse.

Today, travelers rapidly search online for information, expecting instant answers. This can put a lot of pressure on customer service teams. If response times are too long, most customers will simply look somewhere else. 

What makes you different? What gives people a reason to choose your particular trip over the next operator’s? In marketing lingo, your special difference is known as your unique selling proposition (or USP). It’s a concept most know of but few fully understand.

What are some good ways to make your content more relevant and timeless? Content that is still relevant after a long time and keeps driving traffic is known as evergreen content.

A study by Parse.ly found that a majority of the top 100 sites in their network get a significant portion of their pageviews from evergreen content

Whether or not you realize it, you often form opinions about websites based on their visual appeal. And it usually only takes about 0.05 seconds for you to form an opinion. A hero image, which is an oversized banner image at the top of a website, is a good way to give users their first glimpse of your business.

Scan and Go! QR codes are just that, a rapid way for people to click and react.

QR codes can help reduce the need for tickets, brochures, flyers, and more, saving money and trees. They can be used on ads, reducing the amount of space used for advertising, and can also be linked to videos, showcasing your company's tours.