Cook Islands Quality Assured

Introduction and Instructions

Kia Orana!

Welcome to the Cook Islands Quality Assured accreditation programme.

Attaining Cook Islands Quality Assured accreditation confirms that you go above and beyond to ensure your business is a quality tourism product. Cook Islands Quality Assured accreditation gives visitors’ confidence when choosing where to stay, what to do and how best to experience the Cook Islands.

The new standards and guidelines for Cook Islands Quality Assured have been carefully developed to align with the Cook Islands Tourism Sustainable Development Policy Framework and the Global Sustainable Tourism Council Standards.

Benefits of becoming Cook Islands Quality Assured

  • FREE to apply and you only need to apply once
  • FREE website listing on website
  • FREE Cook Islands Quality Assured website digital badge & sticker
  • FREE Kia Orana Values training
  • FREE Kia Orana Customer Service Course
  • FREE Opt-in to Coconut Connections newsletter
  • FREE Cook Islands Quality Assured Travel Trade Toolkit
  • Brochures made available in Visitor Information Centre for FREE

How do I become Cook Islands Quality Assured?

The accreditation process consists of the following:

  1. Completing and submitting an online self-assessment form
  2. Application is reviewed and assessed by CIQA team
  3. Provisional CIQA membership issued to successful applicants
  4. Unsuccessful applications will be notified by one of the CIQA team
  5. An inspection with independent assessors will be scheduled to validate provisional accreditation
  6. Full CIQA membership granted to successful applicants
  7. Unsuccessful applications will be notified by one of the CIQA team
  8. Follow up assessments will be scheduled every two years

Get started!

Meitaki for taking the time to apply for Cook Islands Quality Assured.

You may require between 30-45 mins to complete an application.

If you are unable to complete your application, you have the ability to save it and return at a time that works best for you.


Here are some simple instructions that you need to be aware of when completing your application.

  1. You must complete an application form for all businesses and business types you want to become Cook Islands Quality Assured.
  2. The application form is completed in the following sections:
    1. Choosing your Business Type
    2. Completing your Business Details
    3. Governance, Compliance and Regulation
    4. Culture and Heritage
    5. Human Resources
    6. Environment
    7. Marketing and Promotions
    8. Health Safety and Security
    9. Customer Service
  3. Each section is divided into:
    1. Standards - which are compulsory and must be met to attain accreditation
    2. Guidelines - which are a guide for best practice only (you do not need to meet these but we would appreciate if you would indicate whether you do or not).
  4. If you select NO for any standard, please use the comment box to explain why.
  5. If the standard is not applicable to your business, please write ‘not applicable’ in the comment box. If needed, the assessment team will contact you to verify your application information.
  6. Review and Submit your application.
  7. Once your application is submitted, the assessment process will take between 10-15 working days of submission.

Please complete a form for every business you have, and for every business type you have.

My Applications

You have not yet completed any certification forms.