Cook Islands Visitors Happier and Spending More

Express. Drafting. J.R. | Expreso
"The annualized FY23 International Visitor Survey report for the Cook Islands has been released, with results showing improvements in both visitor satisfaction and other qualitative metrics."

"The average length of stay, has increased to 8.9 nights (up from 8.5 nights in FY20). This longer stay is reflected in average spending, which has also increased ($2,803 versus $2,136). Visitors to the Cook Islands continue to be very satisfied with their Cook Islands experience, with an average overall satisfaction of 4.7 (up from 4.5), and willingness to return (94%), and a willingness to recommend (98%). Cook Islands Tourism Corporation Destination Development Director Brad Kirner says..."

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