On January 11th and 12th, Cook Islands Tourism participated in the Adventure Travel Show at London's Business Design Centre, joining over 100 exhibitors in showcasing unique and extraordinary travel experiences. The event attracts clients researching their next adventure or 'bucket list' destination.

Represented by Ian Griffiths, UK Representative for Cook Islands Tourism, the show highlighted growing interest in detailed itineraries, including travel to the Northern Group and even desert island survival tours. Ian noted, "It was exciting to meet travellers seeking more than just a beach stopover. Watch this space for new experiences arriving in the Cook Islands soon!"