Quality Over Quantity

The good news is that our economic success and Mana Tiaki can now go hand in hand. With growing visitor demand and a rise in sustainable/responsible travel, we can focus on attracting quality visitors over quantity. Together, we can build a tourism industry that not only delights visitors but also helps our people, culture, and islands thrive.

Real Actions, Real Impact

The refreshed Love Our Little Paradise brand reflects Cook Islands Tourism’s renewed commitment to Mana Tiaki and helping build a sustainable tourism model. While we’ve made great progress, there is more work to do. Here’s how we’re turning words into action:

• Refining Our Market Positioning: We’re reassessing how we promote the Cook Islands, ensuring we stay true to our values and attract respectful, contributing visitors.
• Sustainable Tourism Assessment: We’ve partnered with the Global Sustainable Tourism Council to compare our tourism practices to international sustainability standards.
• Carrying Capacity Model: We are working with stakeholders to develop a capacity monitoring system that helps manage our ability to sustainably host visitors.
• Visitor Behaviour Education: We’re increasing efforts to teach visitors how to ‘Love Our Little Paradise’ by respecting our culture, reducing their impact, and contributing positively.
• Collaboration and Partnerships: We’re working with local businesses, government agencies, NGOs, and the community to build a more inclusive tourism model.
• Training and Development: We’re equipping tourism operators with the tools to embrace Mana Tiaki, making responsible tourism the standard across the Cook Islands.
• Destination Stewardship Strategy: We’re developing a guiding strategy to turn our shared responsibility of Mana Tiaki into practical action.

A Shared Responsibility

While we acknowledge our leading role, ensuring that tourism continues to benefit the wellbeing of our islands and people is a responsibility we all share. This journey requires collaboration from everyone — tourism operators, the community, government agencies, NGOs, and visitors alike. Together, we must work to preserve what makes the Cook Islands so special.

Maata atu i te moni: Mana Tiaki Turoto

No atu e eaa ta tatou ka kapiki me ko te teretere tinamou, te turoto akono meitakiia, me kore ngutuare tapae tau meitaki, aiteite ua te tapao: ka anoanoia te pae turoto kia akaoki i te puapinga ki to tatou pa enua ma to tatou iti tangata kia puapinga ia atu rai to tatou parataito. Let us care and cherish our paradise, for the future.

Turanga meitaki ki rungao i te tare maata

Ko te nuti mataora ko to tatou puapinga e te Mana Tiaki te tupu kapipiti nei. I te numero turoto e maata mai nei ka anoano katoaia te teretereanga tinamou ma te akono meitakiia, ei ravenga i te tōtō mai i te au turoto puapingaia i to te tare numero ua. Ko tatou, ka rauka i te akatu i te pae turoto kia inangaroia e te marekaia e te au turoto e ma te tauturu katoa i to tatou iti tangata, ta tatou peu, e ma te akarangatira tu i to tatou au enua.

Au Angaanga tikai, e te arapakianga tau

Ko te turanga akaouanga Inangaro I to Tatou Parataito te akaari mai nei i te takainga ou ta Te Mato Manava Turoto o te Kuki Airani e akatinamou nei ki te Mana Tiaki e ma te tauturu kia rauka te turanga matutu no te pae turoto. E mataara maata tei aereia mai e tatou, e maata ua atu rai ta tatou angaanga ka anoanoia kia rave. Ko teia i reira ta tatou au tuatua ka akaariia mai na roto i te angaanga.

• Akatinamou papu i to tatou turanga makete: Te atokotoko marie nei tatou e ka akapeea i te akakite pu i te Kuki Airani, ma te tamou ua atu rai ki te au apinga i puapingaia ai tatou e ma te tōtō mai i te au turotu tau meitaki e te puapingaia.
• Turanga Turoto Akarakaraia: Kua patana atu tatou ki te Konitara Tinamou o te Pae Turoto o Teianei Ao ei vaito atu mei te aa ra to tatou turanga no te au peu i te pae turoto.
• Tutu no te Turanga Nooanga: Te angaanga kapiti nei matou ma te au kopapa angaanga o te pae turoto kia anga i tetai turanga tinamouia e ka akapeea tatou i te akarakara atu no runga i te turanga noo no te au taeake e turoto mai nei ia tatou.
• Apiianga no te au turoto: Te tauta pakari nei matou i te apii i te au manuiri e ka akapeea i Te Inangaro i to Tatou Parataito na roto i te akangateiteianga i ta tatou au peu, akaiti mai i te au arapakianga kia rauka te turanga meitaki.
• Te Anganga Kapiti e te Patanaanga: Te angaanga kapiti nei matou ki te au ona pitiniti, au kopapa kavamani, NGOs, e te au putuputuanga iti tangata no tetai puakatau kia angaanga kapipiti ki te au turoto.
• Au terenianga ei akameitaki atu: Te tauturu nei matou i te au tuanga o te pae turoto ki te au tikaanga no te akameitaki atu e ma te takave atu i te Mana Tiaki, kia riro ei turanga papu i roto nei i te Kuki Airani.
• Kaveinga Akono Meitaki i te Patireia: Te anga nei matou i tetai kaveinga arataki kia rauka ia tatou i te apai i te turanga Mana Tiaki ei tuanga angaanga kiteaia.

Apainga na Tatou Katoatoa

I a matou e arataki nei, ka akapapu matou e ko te pae turoto kia tamou ua atu rai i te apai mai i te puapinga e te meitaki no te pa enua, to tatou iti tangata, e apaingaia na tatou katoatoa. Ko teia tere ka anoanoia tatou katoatoa, te pae turoto, te iti tangata, te au kopapa kavamani, NGOs, ma te au manuiri. Ka angaanga kapipiti tatou kia rauka teia turanga meitaki i takake ei te Kuki Airani mei tetai pae atu.