"Things more important than money": Why the Cook Islands are Not Susceptible to Over Tourism
27th March 2025
By
Forbes Japan
The Cook Islands' tourism industry is actively promoting sustainable practices, ensuring that the natural beauty of the islands is preserved for future generations
The Cook Islands has gained recognition as a top travel destination, notably being named number one by Lonely Planet's "Best in Travel." Despite its popularity, the Cook Islands avoids the problem of overtourism. This is attributed to the nation's focus on sustainable tourism practices writes Morishi Tanaka of Forbes Japan. Read more to discover how the Cook Islands are bucking the trend of overtourism, maintaining their pristine beauty through a unique approach to sustainable tourism.
