The Pacific Tourism Organisation (SPTO)'s Digital Marketing Officer, Atama Tamanilo recently led a targeted training session with our in-house digital marketing team. Sharing insights on analyzing social media data for improved strategies, this workshop aligns with our continuous efforts to enhance our digital competencies for the tourism sector. Following this training, the SPTO is set to further empower tourism stakeholders through its SPTO Training Portal.

This FREE Online Digital Marketing Training Programme, designed for self-paced learning, offers modules on crucial digital marketing areas such as SEO, Social Media Marketing, Google Analytics, Email Marketing, Paid Social Advertising, and Website Strategy. Over 500 tourism professionals across the Pacific have already benefited from this program which is a part of a broader SPTO strategy to advance digital marketing skills and contribute to the Pacific Tourism Organisation’s Digital Strategy 2021-2025.