Esther Tetava and Aaron Lassey from our Destination Marketing Digital Team have just returned from Social Media Marketing World 2025 (SMMW) in San Diego — one of the most influential global conferences for digital marketing professionals.

Bringing together thousands of marketers, creators, and industry experts from around the world, SMMW offered a dynamic platform to explore the latest innovations in social media trends, AI integration, short-form video strategy, community building, and brand engagement.

For Team Digi, attending this event was not just about staying current — it was about gaining actionable insights to sharpen the Cook Islands' digital presence in an increasingly competitive global travel market.

From mastering emerging content formats to understanding how AI is reshaping customer journeys, Esther and Aaron returned with valuable tools and ideas that will strengthen our approach to storytelling, audience targeting, and online engagement across key platforms.

As the Cook Islands continues to evolve as a premium destination, these insights help ensure we’re not only visible — but vibrant, relevant, and resonant in the ever-changing digital landscape.

Stay tuned as Team Digi brings fresh strategies to life, reinforcing our unique cultural identity and warm mana in every post, reel, and story.