Customising Content for Each Social Media Channel

Social Media

How to Customize Content for Each Social Media Channel

When it comes to social media scheduling, the majority of small business owners are familiar with the "one size fits all" philosophy. It can be tempting to use the same piece of information across various platforms in the hopes that each will find it useful in some way.

How to Optimize Facebook Ads for Tour Operators

Remember when you could share a great post to your business's Facebook page without spending a dime, and make some meaningful connections with your audience? Even take a booking for a tour? Unfortunately, those days are gone.

All You Need To Know About Linktree As A Marketing Tool

Linktree is a great tool that allows you to host multiple links in your primary Instagram bio link. Think of it as a one-stop shop for your best resources and content. Basically, if people were to click on your Linktree link in your Instagram bio, it will open up to show all your links.

Creating Compelling Copy For Your Social Media & Website

Copy refers to text used by businesses to inform customers about their products or services, whether that be to inform them, persuade them, or entertain them. But what is compelling? Compelling means to evoke interest, attention, or desire. So creating compelling copy means to write amazing content! 

Should My Business Be On Pinterest?

You’ve heard about buying ads on Facebook and Instagram and using Google Adwords. You may even be using those online marketing channels to outsmart your old-school competitors. But Pinterest offers another way to pull in leads.

Social Influencers And The Travel Industry

Influencer Marketing is an especially successful approach for the travel and tourism industry. It stands out as one of the most affordable strategies for gaining new customers and promoting brand recognition.

The tourism sector is especially affected by influencer marketing, with Instagram being a key part of this development. This has caused both influencers and businesses to take notice.

The #Hashtag Explained

A hashtag - written with a # symbol - was originally used to index keywords and topics on Twitter to allow people to easily follow topics they are interested in.