What is Kia Orana?
Kia Orana is more than just a greeting; it's the heart and soul of the Cook Islands. This simple phrase encapsulates our people's spirit, our way of life, and our hopes for the future.
Literally translated as "may you live long," Kia Orana is a heartfelt wish for a long and fulfilling life. It's a blessing, an expression of goodwill, and an invitation to connect on a deeper level.
It is our desire to share this spirit with our visitors, inviting them to experience the Cook Islands way of life. By embracing Kia Orana, we hope to create a community where everyone thrives and our island home flourishes.
Kia Orana Values Project
The Kia Orana Values Project is a Cook Islands Tourism Corporation initiative designed to align our tourism industry with the core values of our people. Rooted in our culture and traditions, these values also reflect our modern way of life.
By promoting sustainable tourism, the Kia Orana Values serve as a foundation for our industry's growth. They guide our collective approach, shaping our aspirations for tourism's future. To embed these values deeply within our community, we are incorporating them into school curricula, training programmes, and awards.
Our vision is a Cook Islands where both locals and visitors embody the Kia Orana spirit, creating authentic and positive experiences for all.
