Earlier this month between 'Meet the Pacific' and 'UNITE' travel trade events in London, Noeline Mateariki and Daniel Fisher met with Cook Islands Tourisms in-market representatives; Ian Griffiths (United Kingdom/Nordic), Lars Schubert (Northern Europe), and Nick Costantini (Southern Europe) for a stragtegic workshop. The full day meeting was focused on sharing individual market insights, identifying emerging trends, and brainstorming strategies for upcoming marketing initiatives.

A significant portion of discussion was aimed at enhancing communication and collaboration across various  channels. The goal is to ensure that all stakeholders, including trade partners, remain well-informed and aligned with the latest on-island updates, developments and product offerings. Additionally, a training session on key digital platforms was conducted, focusing on enhancing the efficiency of virtual operations.  Noeline Mateariki, Director of Sales & Marketing, stated, "the strategic workshop was timely as we navigate the buildback of our northern hemisphere markets post-pandemic while streamlining internal processes to better support our trade partners and stakeholders".

Moving forward expect to hear from our representatives regarding market updates, essential information and collaborative opportunities to ensure promotion of your product/service.

 If you would like to know more please contact Director of Sales & Marketing,Noeline Mateariki.